HEY DUDES I NAMED OUR BLOG FIGHTING VIOLETS I THINK THIS WAS OUR MASCOT IN COLLEGE BUT ITS SO GAY I COULD BE WRONG

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Q: Life + Times is incredible—aesthetically, culturally … When did you get the idea to start it and how long have you been working on it?

A: I started working on it in its various incarnations over a year ago. I’ve thought about it forever. You know how it works, seeing other sites and being either inspired or saying, “That’s shit. I would do it like …”

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▲▲▲ Gwyneth Paltrow interviewing Jay-Z on his new website, “LifeandTimes.com” for her newsletter, GOOP.